It’s ‘People’- the fourth P that makes the significant difference to PPP (Public –Private Partnership). Ever since the Indian market was opened and the process of liberlisation was set in, various private players added their might partnering with public enterprises in various sectors. PPP as a concept on paper brings in very good synergy of Private enterprise efficiency with Public ownership of assets. But in reality we see a trust deficit between the ultimate stakeholders, People on one hand and Government & Private 30 years can be a risk unless people are on boarded. Our answer to this situation is Involve / Integrate the Fourth P – People – citizens in the PPP Model enhancing its credibility. PPP can be very successful if the fourth P- People are integrated in the structure with openness and responsibility of communicating with larger masses. People as largest stakeholders in any PPP must participate to monitor the contracts done between the two Ps. In the current context taking ‘People’ on-board with open communication & transparency is a business imperative for the Private Partner rather than a CSR initiative. Nagpur 24×7 and Nagpur 200 MLD STP Treatment and Reuse started out as business models but they have the essence of CSR as people were involved in the projects and their opinions were taken into consideration for the growth and development for the Water and Waste water projects.
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is an outline of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active conformity with the spirit of the law, ethical standards and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is necessary by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. CSR is titled to aid an organization’s mission as well as serve as a guide to what the company represents for its consumers. Business ethics is the part of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized international standard for CSR. Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is widely accepted that CSR adheres to similar principles, but with no formal act of legislation. Chairman and Managing Director of Vishvaraj Infrastructure Limited (VIL India) Mr. Arun Lakhani says as a social entrepreneur I always believed being socially responsible and having a business that not only improves India’s development but also benefits the citizens of the nation is extremely important.