When it comes to making a sustainable and often accurate and useful corporate social responsibility (CSR) initiative, many forget the P in a Public—Private Partnership (PPP). At Vishvaraj Infrastructure Limited (VIL), the P is revered. After all, at VIL the fourth hidden P in PPP is people.
With such a philosophy, Arun Lakhani, VIL’s chairman and director, is able to transform PPP to a division which is more humane face and greater sensitivity towards its largest stakeholder- the people. “The factoring in of this fourth P as a central focus has a completely transformative impact on the long-term success of the project,” the chairman says.
In fact, every PPP project at Vishvaraj Infra is conceived to benefit the people. But the reality of the corporate world remains in numbers, and maybe that’s where people get lost. Studies done prove that the reasons behind the failure of certain CSR initiative’s is the erosion of not including people. “Without the active involvement of ‘People’ from conceptualisation to the final execution no PPP project can hope for long-term success,” Arun Lakhani says.
Thus, the only way to truly find a solution which can bring about a sustainable and often accurate and useful corporate social responsibility is through open communication and transparency by bringing people in the fold. This clearly is a business imperative for PPP rather than a CSR initiative.